It all boils down to words, short sentences, tags that will transmit as much as possible. Classify the content. They group all topics. In the sheer volume of information, we see only what is written in bold font. And in a vivid colour. Additionally, emotionally marked. But marking the words with a password, sticking to a patch, hashtag, makes it easier to classify. It may refer to the keyword in the CV (developer, manager, senior) or hashtag on Instagram (#lookinforajob, #jobseeker, #fashionblogger, #worldwanderer).
How does it connect to a CV or profile on LinkedIn? Fully! :)
A recruiter is a human too. He has a lot of candidates profiles in his/her hands. The potential client will also pay attention to your profile if the words that distinguish your expertise will jump into your eyes.
A small thing, and so incredibly powerful. However you call them: a keyword or a hashtag, this is the main thought grouping the others. It makes it easier to get to the information you are interested in.
The keyword allows you to specify your personal brand: choose 3 words that describe you best, associate # that best describes you and is the most relevant – as a private person or a company.
Use them when looking for a job, just as recruiters use them to find you. In the case of a personal profile, it is important to describe your work experience on LinkedIn or CV – when you use these to find a job, treat them from the recruiter’s point of view – they are experts in finding and interacting with people, but not always in your industry. You can help them help you find and add the most popular and simple keywords in the description of your position.
Step by step:
Are you looking for a job – do you want to catch the eye of the recruiters?
Follow the profiles of people who already occupy the positions. Check their „Summary”, job descriptions, skills confirmed? Make a simple comparison and think about whether there is something that connects them, or is the way of presentation that distinguishes them. If so, it does not mean that you have to copy it, but it is worth noting if some of these elements will not be helpful.
Check the language of job offers. With the help of a fairly fun Wordle.net tool, you can check for the most-prominent words – probably the recruiter will use. Often the keywords describing technologies are very important – my advice: mention them all. Whether it’s Java, Cloud, SaaS, Hyperion or recruit (unless it specializes in a given field), it’s not an expert on collaborative technologies and uses the vaguest keywords to find an expert.
Contact recruiters – they are usually happy when the candidate speaks to them. Half trouble if you ask about the possibility of applying for a specific position. However, if it is a so-called spontaneous application, your bold, visible keywords will allow you to classify your profile faster.
Are you looking for a client – you want to be found?
Check the competition. Thanks to LinkedIn, you can use keywords to find experts in your field. Get inspired. Do not copy! It’s your personal brand and your business! :) Check what the competition squeaks, because it is worth knowing. Keywords, skills, attachments, all that jazz!
Highlight the type of contract you are interested in, the word freelance or offer should probably appear on your profile. Add „skills” and ask the network to confirm them – arrange them in the order to be visible immediately.
Contact potential customers directly. LinkedIn is a professional social network and LinkedIn’s netiquette assumes such a possibility. And again, even if your message is effective and the accused person enters your profile, he will look for confirmation of your offer. Certainly, the titles of posts will fall into the eye – let them have the chance to drop in the keywords.
What has the hashtag or the keyword to the personal brand? All.
Just like in a resume or on LinkedIn, they help us to be found, so at the same time, they determine the topics we want to be associated with. By building training on personal branding for the needs of my full-time job, I have just systematized the thinking and perception of employer branding. I can not help much that there are at least eight of them in my case, and I would recommend you limit yourself to three. I just have that I like everything and I love the whole world.
Task: The keyword allows you to define your personal brand: choose 3 words that describe you best, associate # that best connect to you – whether you think as a private person or a company.
You can precede this task with an exercise to write out all the things that are good in 10 minutes. Ten! without cheating! I guarantee that the list of successes ends after four minutes, and by the seventh, you have 5 new ideas that you can mention!
Something more about hashtags!
Only and exclusively on the basis of the autopsy will I write why I appreciate their existence. :) I am saying this because hashtags have tremendous value on Twitter. I did not make friends with microblogging, I appreciate the search for candidates, but I will not love it!
Instagram and LinkedIn – the option to follow # is for me a FAVORITE option.
Instagram first:
I watch, among others hashtag #personalbranding or #socialmediatips.
The first is the inspiration, market research, science. I learned how many experts (or pseudo experts) there are in this field. A subject that is close to me can be included in a million different contexts. Let’s not hide the spectacular spam, but it does not hurt me that much. By the way, by watching the posts, I learn about novelties in this field, I see what I know, what I need to learn.
I also look at # sailing and #sailing
Apart from the wonderful and heart-rending pictures (why somebody is swimming and I’m not!), It’s always nice to find out who is swimming, where are the regatta. I have a cunning plan to implement one-time hitchhiking journey, hence my wish for somebody else’s boats. :)
LinkedIn then:
Oh! A mine of information! Not only that LinkedIn began to suggest a hashtag for use in posts, it still suggests those that we should observe. And I fully agree with him. And again: experts, posts – the opportunity to immediately engage in a discussion, demonstrate their expertise, and therefore the opportunity to work on a personal brandie! Dream!
In both cases, however, I advise you to follow the # closest relatives – what is too much unhealthy, unnecessary overage.
And it would probably be enough for today. I have to assume that if the concept of the hashtag was unclear to you, it is now understandable. If your LinkedIn profile is enriched with a few passwords that are easy to identify, it will also be my success!
And you, do you have any best hashtag practices to share from your perspective? Maybe a success story of a keyword on your LinkedIn profile that made you attract more recruiters than usual?
Share your story below!
photo: Błażej Marciniak
