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Y and X generation representatives are able to self-diagnose an attention deficit hyperactivity disorder very often today. Either it’s a doctor diagnosis or just an observation it is a fact. There is nothing to brag about, but the concentration of the majority has fallen to the level of: one, the ability to read a longer article has almost disappeared, and the book opens only when we have no wifi access. Been there done that.


We operate with passwords, hashtags, images. To combine the facts, we need to give them a common thread, build a coherent picture. Just as we start to like a song after hearing it repeatedly, so building a personal brand is worth repeating some patterns with persistence.


For a couple of years, my job was to find, source professionals from different nationalities and different areas on the internet and to find ways to contact them. I must, therefore, be „connected” and visible. As, in my opinion, every recruiter should be.


My Facebook profile was created in 2008, then I made my first attempt to appear on Twitter (today I already have a different profile), Instagram, LinkedIn,, Goldenline, Doyoubuzz, Google+,, and log in on many other websites about I have long forgotten … The goal was never to post photos of meals or those from the elevator, but … being able to show that I had my first job abroad when I was sixteen, present myself as a dynamic, curious person.

Six years of professional experience later I’ve noticed a greater sense of using social media for personal branding.

Below I will describe a few very, very general observations from the point of view of a person browsing many profiles of potential candidates a day.


  1. First impression: smile.

Recruiters are humans and as per the human nature: esthetes. Although in some countries it is not customary to paste your photo into a resume, then, let’s not hide it, it is an eye-catcher. We are more willing to contact someone with a sincere smile than someone too serious. What should combine the photos we use is their quality, content (our face should occupy at least 60% of the photo) and smile!

Every place on the web where you can find us is our business card. It is assumed that photography on LinkedIn should be more professional than on Twitter or another medium, but I think we should use same or similar photo everywhere so that it all looks more consistent.


  1. Experience: what, where and when?

The basic profile of LinkedIn, Goldenline, or CV contains the titles of our positions, names of employers and period of employment (I recommend using the date format month.year not just a year, which I met more than once). On Twitter, in the part of our bio, we can mark our employer with a hashtag (#Futurestep) or monkey („works @Futurestep”). I grouped my student work into one „period”, and I wrote a significant professional experience in detail.

We read the CV from top to bottom, the recruiter is interested in our latest experiences, and therefore the principle: the last experiment we write as the first from above.


  1. Content: how to facilitate the recruitment.

Give the recruiter the keywords (s)he uses! List the technologies, languages you use, certificates in the form of keywords, bullet points, and hashtags. Long and round sentences on the profile do not have to work in our favor. Share articles in our field, participate in discussions on a subject that interests us, work on the visibility.

Leaving a looong description of the company instead of the main tasks is not the best practice. The recruiter will find this information himself.


  1. Contact: I will find you anyway!

A good recruiter will probably call you, search or guess your email address, write to you via Twitter, Instagram etc. I am also not convinced to upload my email address in full, that’s why I used half-measure and wrote it down: mail [at], protecting myself from being caught by spambots. It works.


These four points are just a very important basis for how to present yourself on the web. None of these rules will be long-term because media are dynamic and the labor market changes with them.

Dear readers, take a look at your profiles …


Task: Review your social media profiles. Check if all information is relevant and accurate, delete those which are not useful.

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